7 Facts That Prove You Need to Use Email Marketing in Your Health and Wellness Business

Some people may try to tell you that email is dead and to try to focus all of your efforts on growing your social media presence as a means to generate traffic and revenue for your health and wellness business.

But, the reality is that the size of your email list is the most important marketing number in your business!

If you don’t believe us, here are 7 facts that prove you need to use email marketing to grow your health and wellness business and revenues.

Fact #1: Most people aren’t seeing your social content anyways

Less than 6% of your followers online are even seeing your social content that you’re spending so much time crafting, despite the tips you’ve been using to grow your Instagram account.

Fact #2: Subscribers equate to revenue

In the online marketing world, it is believed that each subscriber on your list generates at least $1 in revenue per month for your business

Fact #3#: Email is more likely to be seen

A message sent through email is 5x more likely to be seen than when posted on Facebook

Fact #4: People prefer to receive promotional messaging through email

72% of people prefer to receive promotional messaging through email vs. only 17% of people want to receive promotional messaging on social media

Fact #5: Email drives higher clicks

Email marketing campaigns receive 50-100 times the click-through rates than that of Facebook and Twitter.

Fact #6: Email marketing generates more customers

A recent study on email marketing found that email generated 40 times more customers than than Facebook and Twitter combined.

Fact #7: Email produces higher conversions

66% of online consumers made a purchase as a result of an email message. This percentage jumps up to 71% for consumers between the ages of 45-54!

 

While it’s important to have a healthy mix of marketing in many different channels — after all, the “Rule of 7” states that your consumers needs to hear or see your message at least seven times before they will take action — without a doubt, email marketing must be a priority in your strategy.

Feeling overwhelmed by email? Not sure where to start or need help defining your strategy?
We’d love to be your partners in growing your email list and business! Contact us or read more about our marketing and email capabilities.

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